Compare·Amplitude

The biggest free bundle, with gaps.

Amplitude puts product and marketing analytics, replay, experiments, guides, surveys and AI agents in one suite, with some of each on a free plan. It leaves out the traffic a page script never sees, and its free plan saves only a handful of charts.

Start free See it in the live demo

What Amplitude is

A digital analytics platform (product and marketing analytics) bundled with session replay, heatmaps, experiments, in-app guides and surveys, and AI agents.

Licence: Proprietary (open-source SDKs)
Hosting: Their cloud, in the US or EU
Best at: Putting analytics, replay, experiments and AI agents in one suite, with more of it free than anyone else on this list.

Where Amplitude wins.

If one of these is a must-have for you, go with them.

The widest free plan here

Session replay, unlimited feature flags, a live experiment, guides and surveys and AI agents all come free, with a bigger event allowance than ours. Our replay needs Growth, and we have no flags or experiments on any plan.

Deeper attribution, with ad spend

Ten attribution models including data-driven, and ad costs beside the revenue, so cost per customer and return on ad spend sit in one report. Ours is last-touch or linear, and stops at revenue per channel.

AI that reports in on its own

Scheduled agents watch dashboards, replays and conversion, and post what they find to Slack or email. Our anomaly detectors wait on the Insights page for you to open it.

Where Spreelytics wins.

Every line here is a page in the product today.

No caps inside the free plan

Unlimited dashboards, reports and saved segments on Free, with revenue attribution and the API included. Their free plan saves ten charts and keeps custom cohorts for paid plans.

AI crawlers, counted

AI crawlers almost never run JavaScript, so a page script cannot see them. We count them server-side, split into assistants, search and training. Amplitude blocks bots and reports on none. Its AI Visibility tracks mentions in AI answers instead.

Fewer tools to learn

Web and product analytics run on one event stream, filled in from one script tag. Amplitude’s breadth is real, but it takes a team time to learn all of it.

Side by side.

We leave prices out because Amplitude can change theirs at any time. Ours are on the pricing page.

Spreelytics compared with Amplitude, feature by feature
Feature	Spreelytics	Amplitude
Free tier	100k events / month, 13 months of data	2M events, 10 saved charts
Data sampling	Never sampled	Only if you switch it on
Cookies	One first-party cookie, or cookieless	First-party, can be turned off
Open source	Not included	SDKs only
Self-hosting	Not included	Not included
Funnels	Included	Included
Retention and cohorts	Included	Custom cohorts on paid plans
Path analysis / journeys	Included	Included
Person-level timelines	Included	Included
Revenue attribution you control	Last-touch or linear	10 models, incl. data-driven
AI crawler and bot traffic	Included	Not included
MCP access for AI agents	Included	Included
Session replay	On Growth	Included
Feature flags and experiments	Not included	Included

Moving over.

Every one of these starts by leaving Amplitude running.

Leave Amplitude running

It holds your history. Keep it up as the archive while new data collects here.

Add the snippet

One script tag. Pageviews, sessions, referrers and campaigns arrive with nothing to name first.

Send the events you rely on

Track the few events your funnels and retention depend on, one call each, and connect your payment provider for the revenue.

FAQ

Switching from Amplitude.

What people ask before they switch.

Amplitude’s free plan does more. Why switch?

It does more, and if experiments or scheduled AI agents are part of your week, or you want replay without paying, it may be the better fit. Ours is narrower but caps nothing inside it: unlimited saved reports, dashboards and segments, with revenue attribution, the API and MCP included.

Does Spreelytics have session replay or feature flags?

Session replay, yes, on Growth: a recorded visit plays back with its page views, clicks and events listed beside it, and anything typed into a form is masked. Feature flags, no. Plenty of teams run a flag tool beside their analytics on purpose.

Both have AI and MCP. What is different?

Both of us have an official MCP server that can read and build, on every plan. Their chat agent is free, and our assistant comes with Growth. The main differences are crawler traffic, which a page script never sees, and what the free plan lets you keep.

Compare something else.

The tools people usually weigh up beside this one.

vs Mixpanel

See your own numbers today.

Start free Take the live demo

Free up to 100k events a month · no credit card