Features·Product analytics

Group people by what they did.

Define a group once, like "paying users from paid social" or "trialled but never came back". The count re-runs every time you look, so it never goes stale.

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What it does

Groups that stay up to date.

A saved query over your people, re-evaluated live. Nobody has to remember to refresh it.

Groups you describe

Built from rules on behaviour and properties.

Behaviour, revenue and property rules
Saved and named
Live matched count on every load

Its own analytics

Open a segment for the Overview of just those people.

Visitors and revenue for the group
The channels that brought them
Every person in it, one by one

Used everywhere else

A saved group becomes a filter in the reports you already use.

A filter on every analytics page
Run a funnel for one group
A series in the report builder

How it works

Use it in three steps.

01
Describe the group
The people who did this, or look like that. Save it with a name you will recognise in a month.
02
Watch it stay current
The count is recomputed on every load, so it always reflects who qualifies today.
03
See who is in it
Open the segment for its own numbers and the people in it.

Usually read beside this one.

Product analytics

See where they fall out.

See where people drop off between steps.

Behaviour

Down to a single visitor.

Look up any visitor's sessions and events.

Web analytics

Conversions you define.

Turn any page or event into a conversion to track.

FAQ

Questions about this one.

What people ask before they switch it on.

Does a segment go stale?

No. A segment saves the rules, and the count re-runs when you load it. People join and leave as their behaviour changes.

Can I use a segment as a filter elsewhere?

Yes. A saved segment becomes a filter on the analytics pages, on funnels and in any report you build.

Does this work for anonymous visitors?

In the default mode, yes. Anonymous visitors have a stable identity and a full history, so they can be grouped like anyone else. You just do not know their name.

On a project switched to cookieless tracking, an anonymous visitor gets a new id each day. A rule that needs more than one day of their history can then only match people you have identified.

See your own numbers today.

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