Goals you define
Any event or page can be a goal, and you create, edit and delete them yourself.
- Based on events or pages
- Full create, edit and delete
- Counts matches from before it existed
Features·Web analytics
Conversions you define.
Pick a page or an event and name it. The goal counts every match, including the ones from before you created it.
What it does
What each goal shows.
Each goal shows its conversions and rate, and what it earned once your payments are connected.
Conversions and who converted
Each goal shows its conversions and conversion rate over time. Open one to see the sessions that converted.
- Conversions and conversion rate
- Trend for any date range
- The sessions that converted
The building blocks of funnels
A funnel step is a goal, so any goal you have can become a step without rebuilding it. With payments connected, each goal also shows what it earned.
- Funnel steps are goals
- Revenue per goal when connected
- Available to the API and MCP
How it works
Use it in three steps.
01
Send the event
Track the action where it happens, or skip this and pick a page.
02
Name it as a goal
Create the goal in the app. It counts every match, old and new.
03
Chain goals into a funnel
Put goals in order to see where people drop off between them.
Read next
Usually read beside this one.
Product analytics
See where they fall out.
See where people drop off between steps.
Read moreWeb analytics
Every sale, traced back to its source.
Follow each sale back to the channel that earned it.
Read moreProduct analytics
Group people by what they did.
Name a group once and its count stays current.
Read moreFAQ
Questions about this one.
What people ask before they switch it on.
Can I create goals retroactively?
A goal starts counting from the events it matches, so if the underlying event was already being collected, the history is there.
Does a goal need revenue?
No. A goal works as a plain count. Connect your payments and it also shows what its conversions earned.
What can a goal be based on?
A page someone visits, or an event your site sends. Events come from one line of the browser SDK or from your server.
How do goals relate to funnels?
A funnel is several goals in order. Any goal you already have can be a funnel step without rebuilding it.
See your own numbers today.
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