Features·Web analytics
One overview shows your traffic, where it came from and what it was worth.
What it does
The headline metrics, then every way of slicing them, reading from one event stream.
Six headline numbers, each with a trend and a change from the last period. Returning visitors and a live count sit beside them.
Acquisition broken down the way a marketer asks about it.
Every visitor property you would normally have to build a custom report for.
How it works
01
One script tag in your page head. Pageviews and sessions start arriving on the next request.
02
The board is already filled in. You don’t have to name any events first.
03
Every filter lives in the URL, so a slice you found is a link you can paste to a colleague.
Read next
FAQ
What people ask before they switch it on.
No. Pageviews, sessions, referrers and campaigns are collected from the snippet alone. Custom events are one call when you want them, and outbound link clicks are one option in the snippet.
No. Every query reads every row for the range you picked. There is no sampling threshold to cross and no "estimated" badge on a number.
Free keeps 13 months, so you can still compare a month with the same month a year before. Growth keeps five years. Each month we delete analytics older than that.
Yes. Every headline metric shows the change against the previous period of the same length, and the date picker takes any custom range.
Free up to 100k events a month · no credit card
