Compare·Matomo

Run the server, or skip the upkeep.

Matomo is the mature answer to "I want GA’s depth without giving Google the data". The cost is that depth arrives as plugins you buy and a server you keep running.

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What Matomo is

A long-established open-source analytics platform, free to self-host, with a paid cloud and a paid plugin marketplace.

Licence: Open source (GPL-3.0)
Hosting: Self-host or their cloud
Best at: Letting you hold every row on your own infrastructure, with a feature surface built up over more than a decade.

Where Matomo wins.

If one of these is a must-have for you, go with them.

Data on your server

Self-hosted Matomo means the data never leaves infrastructure you control. We are hosted only. For a regulated buyer that single row can decide the whole evaluation.

Open source and long established

A large plugin ecosystem and a long track record. We are younger and closed source.

Heatmaps as well as recording

They are paid plugins, but they exist. Our replay comes with the Growth plan, and we draw no heatmaps of any kind.

Where Spreelytics wins.

Every line here is a page in the product today.

Nothing to run

You have no server to run, nothing to upgrade, and no archiving cron to quietly stop and lose last week’s reports. The choice is mostly about whether you want to operate an analytics platform.

Depth without a shopping list

Funnels, cohorts, retention, journeys, goals with revenue, dashboards and the API are all in every plan, including Free. Several of those are paid add-ons on their side.

Built for an event stream, not a page counter

Every page reads one event stream, so a filter you find on the overview carries through to sessions and down to one person without a different report model.

Every kind of crawler

Matomo now counts AI assistants that fetch a page on someone’s behalf. We count those, search engines indexing you and models training on you. Each is shown separately and kept out of your human numbers.

Side by side.

We leave prices out because Matomo can change theirs at any time. Ours are on the pricing page.

Spreelytics compared with Matomo, feature by feature
Feature	Spreelytics	Matomo
Free tier	100k events / month, 13 months of data	Free if self-hosted
Data sampling	Never sampled	Never sampled
Cookies	One first-party cookie, or cookieless	Configurable, cookieless option
Open source	Not included	Included
Self-hosting	Not included	Included
Funnels	Included	Paid plugin
Retention and cohorts	Included	Paid plugin
Path analysis / journeys	Included	Transitions free, flows paid
Person-level timelines	Included	Included
Revenue attribution you control	Last-touch or linear	Attribution is a paid plugin
AI crawler and bot traffic	Included	AI chatbot hits, server-side
MCP access for AI agents	Included	Official, free plugin
Session replay	On Growth	Paid plugin
Feature flags and experiments	Not included	A/B testing plugin

Moving over.

Every one of these starts by leaving Matomo running.

Leave Matomo running

It is your archive. Nothing here needs you to tear it down on day one.

Add the snippet

One script tag. Pageviews and sessions arrive on the next request with nothing to configure first.

Rebuild only what you read

Most Matomo installs have far more reports configured than anyone opens. Port the three you actually use.

FAQ

Switching from Matomo.

What people ask before they switch.

We self-host for compliance reasons. Is there a version we can run?

No. We are hosted only. If you must self-host, Matomo is the right answer.

Do we still need the plugins we bought?

Funnels, cohorts, retention and attribution are in every Spreelytics plan including Free, so the equivalents of several paid plugins come as standard. Session recording comes with our Growth plan. We have no heatmaps.

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