Compare·Mixpanel

Deep on the product, lighter on acquisition.

Mixpanel is one of the deepest event-analytics tools there is, and its free plan now carries replay, flags and an AI agent. It is lighter on everything before sign-up: traffic sources, crawlers, and revenue traced back to the channel that earned it.

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What Mixpanel is

Event-based product analytics (funnels, retention and flows) that has grown into session replay, feature flags, experiments and an AI agent.

Licence: Proprietary (open-source SDKs)
Hosting: Their cloud, in the US, EU or India
Best at: Answering detailed questions about what people do inside a product, with replay and experiments in the same place.

Where Mixpanel wins.

If one of these is a must-have for you, go with them.

Replay on Free, and on mobile

It has web and mobile replay, with a free monthly allowance. Our replay comes with the Growth plan and covers websites only.

Feature flags and experiments

Flags and A/B tests sit beside the analytics, on every plan including Free. We do neither.

More events for free

Their free plan takes far more events a month than ours. If volume is the number that decides it, they win it.

Depth for large and mobile teams

Native mobile SDKs, nine attribution models including time-decay and custom, and a choice of US, EU or India data regions. Our attribution is last-touch or linear, and our tracking is built for the web.

Where Spreelytics wins.

Every line here is a page in the product today.

Web analytics built as pages

Channels, sources, all five UTM fields, entry and exit pages, SEO from Search Console and a live globe are pages of their own, filled in from one script tag. Mixpanel’s web analytics is a board template built on its autocapture.

Attribution on the free plan

Payments from Stripe, Paddle, Polar or Lemon Squeezy arrive on their own and are traced to the channel that earned them, last-touch or linear, on every plan. Their attribution models start on paid plans.

AI crawlers, counted

AI crawlers almost never run JavaScript, so a page script cannot see them. We count them server-side, split into assistants, search and training. Mixpanel filters some bots out and reports on none.

No caps inside the free plan

Unlimited dashboards, reports and saved segments on Free. Their free plan limits saved reports per seat and cannot save cohorts at all.

Side by side.

We leave prices out because Mixpanel can change theirs at any time. Ours are on the pricing page.

Spreelytics compared with Mixpanel, feature by feature
Feature	Spreelytics	Mixpanel
Free tier	100k events / month, 13 months of data	1M events, 5 reports per seat
Data sampling	Never sampled	Only if you switch it on
Cookies	One first-party cookie, or cookieless	First-party, can be turned off
Open source	Not included	SDKs only
Self-hosting	Not included	Not included
Funnels	Included	Included
Retention and cohorts	Included	Saved cohorts on paid plans
Path analysis / journeys	Included	Included
Person-level timelines	Included	Included
Revenue attribution you control	Last-touch or linear	9 models, on paid plans
AI crawler and bot traffic	Included	Not included
MCP access for AI agents	Included	Included
Session replay	On Growth	Included
Feature flags and experiments	Not included	Included

Moving over.

Every one of these starts by leaving Mixpanel running.

Leave Mixpanel running

It holds your history. Keep it up as the archive while new data collects here.

Add the snippet

One script tag. Pageviews, sessions, referrers and campaigns arrive with nothing to name first.

Send the events you rely on

Track the few events your funnels and retention depend on, one call each, and connect your payment provider for the revenue.

FAQ

Switching from Mixpanel.

What people ask before they switch.

Mixpanel’s free plan takes more events. Why switch?

If volume is the number that decides it, theirs may be the better deal. Ours takes fewer events but caps nothing inside them: unlimited saved reports, dashboards and segments, with revenue attribution, the API and MCP included. Theirs limits saved reports per seat, cannot save cohorts and keeps attribution for paid plans.

Does Spreelytics have session replay or feature flags?

Session replay, yes, on the Growth plan, for websites: a recorded visit plays back with its page views, events and clicks listed beside it. Feature flags, no. If running experiments is part of your week, Mixpanel covers it and we do not. Plenty of teams run a flag tool beside their analytics on purpose.

Mixpanel has an AI agent and MCP. What is different?

Less than you might expect. Both of us have an official MCP server that can read and build, on every plan. Their in-app agent is on the free plan too, and our assistant comes with Growth. We differ on coverage. Our numbers cover traffic, search, crawlers and revenue by channel, on every plan.

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