Compare·Microsoft Clarity

It shows the clicks, not where sales came from.

Clarity records sessions and draws heatmaps for free, with no traffic limit. It shows how people use a page, but it has no retention report and no revenue by channel.

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What Microsoft Clarity is

A free tool from Microsoft that records sessions and draws heatmaps of how people use your pages.

Licence: Proprietary (open-source tracking code)
Hosting: Microsoft-hosted only
Best at: Showing how real people use each page, for free and with no traffic limit.

Where Microsoft Clarity wins.

If one of these is a must-have for you, go with them.

Free replays, and heatmaps

Clarity records sessions and draws heatmaps of your pages. Our replay needs the Growth plan, with a monthly allowance that starts at 25,000 replays, and we draw no heatmaps of any kind.

Free, with no traffic limit

Microsoft charges nothing for Clarity and sets no traffic limit. Our Free plan covers 100k events a month. If cost decides it, Clarity wins.

AI that reads the recordings

Copilot sums up recordings and heatmaps in plain language, and it answers questions in a chat. All of it is free. Our assistant answers questions about your numbers, and it comes with Growth.

It sees which AI answers cite you

Clarity’s AI Visibility pages show how often AI answers cite your pages. They also read crawler traffic from your CDN logs. We count crawlers too, but we cannot see what an AI answer cites.

Where Spreelytics wins.

Every line here is a page in the product today.

Revenue, traced to the channel

Connect Stripe, Paddle, Polar or Lemon Squeezy, and each sale is credited to the channel that earned it. You choose last-touch or linear, on every plan including Free. Clarity’s purchase card shows the share of sessions that bought, on Shopify stores only.

Retention and journeys

Read weekly retention for a segment, or walk the paths people take forward and back from any page. Clarity has neither. Its segments are saved groups of filters.

Funnels that follow the person

A Clarity funnel counts the sessions that finished it. Ours follow the person, so a path that spans a return visit still completes.

Longer history

Clarity keeps most recordings for 30 days and its other data for nine months. Ours keeps 13 months on Free and five years on Growth, and replays for 30 days.

Side by side.

We leave prices out because Microsoft Clarity can change theirs at any time. Ours are on the pricing page.

Spreelytics compared with Microsoft Clarity, feature by feature
Feature	Spreelytics	Microsoft Clarity
Free tier	100k events / month, 13 months of data	Free, no traffic limit
Data sampling	Never sampled	No sampling, 100k recordings / day
Cookies	One first-party cookie, or cookieless	First- and third-party
Open source	Not included	Tracking code only
Self-hosting	Not included	Not included
Funnels	Included	Counted per session
Retention and cohorts	Included	Saved segments, no retention
Path analysis / journeys	Included	Not included
Person-level timelines	Included	Visitor profiles
Revenue attribution you control	Last-touch or linear	Not included
AI crawler and bot traffic	Included	Via CDN or server logs
MCP access for AI agents	Included	Official, read-only
Session replay	On Growth	Included
Feature flags and experiments	Not included	Not included

Moving over.

Every one of these starts by leaving Microsoft Clarity running.

Keep Clarity running

It is free, and its heatmaps answer questions we do not. Add our snippet beside it rather than in its place.

Add the snippet

Paste one script tag into your page head. Pageviews and sessions start arriving on the next request.

Turn your funnels into goals

A Clarity funnel step is a page visit or a smart event. Here each step is a goal, built from a page or an event you send.

Connect your payments

Link your payment provider and pass the visitor id at checkout. Each sale then shows the channel that earned it.

FAQ

Switching from Microsoft Clarity.

What people ask before they switch.

Clarity is free. Why would I pay for Spreelytics?

You may not need to pay. Our Free plan covers 100,000 events a month, forever. Revenue attribution and retention are part of it.

If replays and heatmaps answer your questions, keep Clarity and stop there. If you need to know which channel earned a sale, that is the gap we fill.

Does Spreelytics have session replay or heatmaps?

Session replay, yes, on the Growth plan: one replay a month for every 10 events in the plan, with form typing and email addresses masked. Heatmaps, no. Many teams keep Clarity for heatmaps and use us for the numbers.

Clarity tracks AI bots too. What is different?

Both of us count crawlers on the server, because crawlers rarely run a page script. Clarity reads them from the logs of a supported CDN or server. Ours is a small middleware that runs in your own server or edge function, so it does not depend on your CDN.

Clarity also shows how often AI answers cite your pages. We do not track citations.

Can I run both on one site? What about consent?

Yes. Each is one script tag, and ours sits beside Clarity’s.

Check consent for both. Clarity waits for a consent signal before it sets cookies for visitors from the EEA, the UK and Switzerland. We set one first-party cookie by default, or nothing at all on a project switched to cookieless. Our replays need the visitor’s consent first in the EU and UK. Whether you need a banner depends on your jurisdiction, so ask whoever handles privacy at your company.

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