Features·Product analytics

The routes visitors take.

There are two views. One shows every branch people take. The other shows how they reached a page.

What it does

Two views of a path.

A flow diagram shows what happens next. A step explorer shows what happened before.

The whole flow at once

Every branch of the top paths drawn as one diagram, with the volume down each one.

  • All top paths in one picture
  • Volume on every branch
  • Where each route ends

One chain, step by step

Pick a page and walk the chain forward to what came next, or back to what came before.

  • Walk forward from any step
  • Walk backwards to find the source
  • Counts at every hop

How many make it through

Pick the pages in a chain and the header shows what share of the visits that started it reached the end. When you need goals and revenue on the steps, that is what a funnel is for.

  • Completion rate for any chain
  • Counts at every hop
  • Pairs with a funnel

How it works

Use it in three steps.

  1. 01

    Collect pageviews

    Journeys are built from your existing pageviews. There is nothing to set up.

  2. 02

    Read the flow

    The thick branches are what most people do. The surprising ones are usually thin.

  3. 03

    Walk it backwards

    Start at a page that matters and find out how people are really getting there.

FAQ

Questions about this one.

What people ask before they switch it on.

How is this different from a funnel?

A funnel checks a path you already have in mind, such as A to E. Journeys show the paths people take, including ones you never thought to define.

Why can I walk backwards?

Because "how did anyone end up on this page" is often the more useful question, and forward-only tools cannot answer it. The step explorer goes both ways.

Can I create or save a journey?

No. You explore journeys from your pageviews, so there is nothing to set up or keep in sync.

Does it handle loops?

Yes. People revisit pages, and the paths show that.

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