Features·Web analytics
Connect your payment provider and every sale lands next to your traffic, credited to the channels that brought the buyer in. Subscriptions add up to MRR and ARR on their own.
What it does
Payments come in from your provider or your server, and each one is credited to the visits that led to it.
Connect Stripe, Paddle, Polar or Lemon Squeezy in Settings. The webhook is set up for you, and anything else can be posted from your server.
Last-touch gives the sale to the last visit before it. Linear splits it across every visit in the window, so channels that helped earlier score too.
The Revenue page shows MRR and ARR from your subscriptions, gross and net revenue, refunds, and first payments against renewals. Each bar lists the sources its money came from, and the channel reports split revenue by the model you picked.
How it works
01
Stripe, Paddle, Polar or Lemon Squeezy in Settings, or one call from your own server.
02
Add it to the checkout metadata, so each sale can be traced to the visit that led to it.
03
Last-touch or linear, and the window it looks back over. Every revenue-by-channel number follows it.
Read next
FAQ
What people ask before they switch it on.
Only to pass the visitor id. A payment without it still counts toward your totals, but the channel reports file it under Direct.
Whichever you pick. Last-touch is the default and gives the final interaction all the credit. Linear splits it evenly across every touch inside the lookback window, so the channels that assisted are visible instead of scoring zero.
You set the model and window once per project. The window is 30 days by default and can be 1 to 90. Every revenue-by-channel number follows it.
Yes. When your provider sends subscription charges, the Revenue page works out MRR from each charge’s billing period, and ARR as MRR times twelve. One-off payments count toward revenue but not toward MRR.
The page does not break out churn, upgrades or downgrades.
Your reporting currency. Each payment is converted once, at the rate on the day it happened. Past revenue does not change when exchange rates move. The original amount and currency are kept too.
Refunds come through against the sale they belong to. Disputes and chargebacks are the exception.
No. A revenue value sent from the browser is kept on the event but adds nothing to any revenue figure. Payments come from your provider or your server.
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