Compare·Snowplow

Great data, but you build the reports.

Snowplow gives a data team clean, checked event data in its own warehouse, at very large volumes. It is a pipeline rather than an analytics app, so the funnels and dashboards are yours to build.

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What Snowplow is

A behavioral data platform that collects events from your sites and apps and loads them, checked against your schemas, into your own warehouse.

Licence: Commercial; the trackers are open source
Hosting: Their cloud or your own cloud account
Best at: Feeding a data warehouse with reliable, validated events at very large scale.

Where Snowplow wins.

If one of these is a must-have for you, go with them.

Raw events in your own warehouse

Every event lands in your warehouse or lake, row by row, for any tool your team already uses. With us, events stay in our hosted product, and you reach them through our app and API.

Checked against your schemas

Each event is checked against a schema you define before it loads. Events that fail are kept aside to fix rather than lost.

It can run in your cloud

With Private Managed Cloud, the pipeline runs in your own cloud account and Snowplow keeps it maintained. We are hosted only.

More attribution models

Its attribution package has four models, including position-based, written in SQL you can read. Add your ad spend and it shows return on ad spend. Ours is last-touch or linear, and stops at revenue per channel.

Where Spreelytics wins.

Every line here is a page in the product today.

Reports that are already built

Funnels and retention are pages you open, and so are journeys and one timeline per person. With Snowplow, the data lands in your warehouse and your team builds each report itself.

Nothing to run

You paste one script tag, and the overview fills in as data arrives. There is no pipeline to keep up and no warehouse bill.

A free plan that lasts

Our Free plan takes 100k events a month, forever. Snowplow offers a 14-day trial, and its free Community Edition is for testing only.

MCP that reads your numbers

Our MCP server reads the same numbers the dashboard shows, and can build reports within your role. Snowplow’s MCP server is for managing your tracking setup, such as schemas and pipelines.

Side by side.

We leave prices out because Snowplow can change theirs at any time. Ours are on the pricing page.

Spreelytics compared with Snowplow, feature by feature
Feature	Spreelytics	Snowplow
Free tier	100k events / month, 13 months of data	14-day trial, then paid
Data sampling	Never sampled	Never sampled
Cookies	One first-party cookie, or cookieless	First-party, cookieless option
Open source	Not included	Trackers only
Self-hosting	Not included	Your cloud, managed by Snowplow
Funnels	Included	Build it in your warehouse
Retention and cohorts	Included	Build it in your warehouse
Path analysis / journeys	Included	Build it in your warehouse
Person-level timelines	Included	Raw events, in your warehouse
Revenue attribution you control	Last-touch or linear	4 models, run in your warehouse
AI crawler and bot traffic	Included	Via CDN tracking
MCP access for AI agents	Included	Official, for tracking setup
Session replay	On Growth	Not included
Feature flags and experiments	Not included	Not included

Moving over.

Every one of these starts by leaving Snowplow running.

Keep the pipeline running

Your warehouse keeps filling as before. Nothing here asks you to turn Snowplow off.

Add our snippet beside the tracker

One script tag next to the Snowplow tracker. The overview fills in on the next request.

Connect your payments

Revenue comes from your payment provider, not from the page. Pick last-touch or linear, and a lookback window.

Rebuild one report and compare

Take a report your team built in SQL, such as a signup funnel. Build the same funnel here and see whether the numbers agree.

FAQ

Switching from Snowplow.

What people ask before they switch.

Is Spreelytics a replacement for Snowplow?

For some teams. Snowplow collects events and loads them into your warehouse, and your team builds the reports. We collect events and show the reports, and your events stay in our hosted product.

If your analysts already work in SQL every day, keep Snowplow. If nobody has time to build reports, we are the shorter path.

Do we need a data team to run Spreelytics?

No. You paste one script tag and the overview fills in as data arrives. You set up funnels and goals in the app, with no SQL to write.

Can both tools see AI crawlers?

Yes. Snowplow tracks them at your CDN, through Cloudflare or CloudFront, and a data model turns them into tables in your warehouse.

We use a small middleware in your server, or at the edge in front of a static site. The Bots page shows the results with nothing to build.

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Free up to 100k events a month · no credit card