Compare·Fullstory

Built to find friction, not to trace sales.

Fullstory captures every interaction without code and shows where people struggle before they give up. It is not built to credit a sale to the channel that earned it, and it cannot record a visit without its cookie.

Start free See it in the live demo

What Fullstory is

A digital experience platform built on session replay, with product analytics and AI on top.

Licence: Proprietary
Hosting: Their cloud, in the US or EU
Best at: Capturing every interaction without code, then showing which friction costs you conversions.

Where Fullstory wins.

If one of these is a must-have for you, go with them.

Replay of mobile apps too

Fullstory replays sessions on the web, and on mobile apps as an add-on. Our replay comes with the Growth plan and covers websites only.

Everything captured, with no code

Fullcapture records every click without any tagging. You can ask a new question of sessions you have already captured. We collect pageviews on our own, and other events only from the day you start sending them.

Longer funnels, on every plan

A Fullstory funnel takes up to 20 steps, and funnels are on its free plan too. Ours stop at eight.

AI that reads the sessions

StoryAI sums up behaviour across sessions and ranks friction by what it costs. Our assistant answers questions about your numbers, and it comes with Growth.

Where Spreelytics wins.

Every line here is a page in the product today.

Revenue, credited to the channel

Payments from Stripe, Paddle, Polar or Lemon Squeezy are credited to the channel that earned them, by last-touch or linear. That works on every plan. Fullstory’s revenue view, on Advanced and Enterprise, estimates what friction costs you instead.

Retention and journeys on Free

Retention and journeys are part of our Free plan, and so are dashboards. Fullstory keeps retention and journeys for Advanced and Enterprise, and its free plan has no dashboards.

A cookieless mode

Fullstory cannot capture a session without its cookie, by its own docs. We set one first-party cookie by default. A project switched to cookieless stores nothing in the browser at all, though it then records no replays.

AI crawlers, counted

AI crawlers almost never run JavaScript, so a page script cannot see them. Fullstory blocks common bots from capture by default. We count crawlers on your server and sort each one by what it does with your pages.

Side by side.

We leave prices out because Fullstory can change theirs at any time. Ours are on the pricing page.

Spreelytics compared with Fullstory, feature by feature
Feature	Spreelytics	Fullstory
Free tier	100k events / month, 13 months of data	Free up to 30k sessions a month
Data sampling	Never sampled	No built-in sampling
Cookies	One first-party cookie, or cookieless	First-party, needed to capture
Open source	Not included	Not included
Self-hosting	Not included	Not included
Funnels	Included	Included
Retention and cohorts	Included	Advanced plan and up
Path analysis / journeys	Included	Journeys on Advanced and up
Person-level timelines	Included	Included
Revenue attribution you control	Last-touch or linear	Revenue lost to friction
AI crawler and bot traffic	Included	Not included
MCP access for AI agents	Included	Official, in beta
Session replay	On Growth	Included
Feature flags and experiments	Not included	Not included

Moving over.

Every one of these starts by leaving Fullstory running.

Keep Fullstory running for now

Leave its snippet where it is while you compare the two. If you replay mobile apps, keep it for those: our replay covers websites only.

Add our snippet beside it

Paste one script tag beside Fullstory’s. Pageviews and sessions arrive with nothing to name first.

Send the events your funnels need

We do not capture every click the way Fullstory does. Track the few events your goals and funnels depend on, one call each.

Use the same user id

Call identify with the id you already give Fullstory. The same person then carries the same id in both tools.

FAQ

Switching from Fullstory.

What people ask before they switch.

Does Spreelytics have session replay?

Yes, on the Growth plan, for websites. A recorded visit plays back with its page views, events, clicks and rage clicks listed beside it, and everything typed into a form is masked. We do not record mobile apps, so keep Fullstory if you replay those.

Fullstory captures everything. Do you?

No. The snippet collects pageviews and sessions on its own, with their sources and campaigns. Any other event is one call to send. Outbound link clicks are one option in the snippet.

So a click you never tracked has no history here. Fullstory can still answer that question, because it records clicks as they happen.

Can Spreelytics run without cookies?

Yes. Cookieless mode is a switch on each project, and it stores nothing in the browser. The cost is that an anonymous visitor counts as new every day, retention then counts identified people only, and no replays are recorded.

Fullstory’s docs say a session cannot be captured without its first-party cookie.

Why would a team run both?

Fullstory answers why a session went wrong. We answer where visitors came from and which channel earned the sale. Teams that ask both questions often keep both tools.

Compare something else.

The tools people usually weigh up beside this one.

vs LogRocket

See your own numbers today.

Start free Take the live demo

Free up to 100k events a month · no credit card