Compare·Wicked Reports
It is made for teams with big ad budgets.
Wicked Reports ties each order to the ad click that led to it, and it keeps new customers apart from repeat buyers. Its reports are about ads and orders, not about what people do on your pages.
What Wicked Reports is
A click-based attribution platform that ties every order to the ad click behind it, made for ecommerce and subscription brands.
- Licence
- Proprietary
- Hosting
- Their cloud, with dedicated servers on Enterprise
- Best at
- Showing which ads bring in new customers, checked against real orders.
Where Wicked Reports wins.
If one of these is a must-have for you, go with them.
It sees your ad spend
Wicked Reports pulls spend from Meta and Google, and from other networks such as TikTok. So each campaign shows what a new customer cost and what the ads earned back. We never read your ad accounts, so we cannot show either number.
It keeps new buyers apart
Each order is marked as a first purchase or a repeat one. You see which ads find new customers and which only bring old ones back. Wicked Reports can also send new-customer purchases to Meta as their own event. We send nothing to any ad platform.
It follows customer value for months
Its cohort reports group customers by when they first bought, then show what each group spent in the months after. That shows which ads bring buyers who keep spending. Our attribution only looks back up to 90 days from each payment.
It tells you what to change
Wicked Reports gives each channel a weekly recommendation, such as scale it or cut it. Our Insights page flags unusual spikes and drops, and leaves the budget decision to you.
Where Spreelytics wins.
Every line here is a page in the product today.
You can start for free
Our Free plan takes 100k events a month, forever. Revenue attribution is part of it. So is our MCP server, which lets AI apps such as Claude work with your data. Wicked Reports has no free plan, and its price follows your yearly revenue.
We show what happens on your pages
One script tag fills in your traffic by channel and by campaign. You also see the pages where visits start and end, and who is on the site right now. Wicked Reports is built around ad clicks and orders.
Funnels you build step by step
A funnel here takes up to eight pages or events and shows where people drop off between them. Journeys show the routes people take through your pages. Wicked’s FunnelVision sorts ad clicks by funnel stage, which answers a different question.
Our timelines hold every page
Their contact timeline lists ad clicks and orders. Ours lists every session with its pages and events, for people you know and for anonymous visitors too.
Side by side.
We leave prices out because Wicked Reports can change theirs at any time. Ours are on the pricing page.
| Feature | Spreelytics |  Wicked Reports |
|---|---|---|
| Free tier | 100k events / month, 13 months of data | No free plan or trial |
| Data sampling | Never sampled | No sampling mentioned |
| Cookies | One first-party cookie, or cookieless | One cookie, cookieless on request |
| Open source | Not included | Not included |
| Self-hosting | Not included | Not included |
| Funnels | Included | Funnel stages, not steps |
| Retention and cohorts | Included | Customer value cohorts |
| Path analysis / journeys | Included | One customer at a time |
| Person-level timelines | Included | Clicks and orders per contact |
| Revenue attribution you control | Last-touch or linear | First, last, U-shaped or linear |
| AI crawler and bot traffic | Included | Not included |
| MCP access for AI agents | Included | Official |
| Session replay | On Growth | Not included |
| Feature flags and experiments | Not included | Not included |
Moving over.
Every one of these starts by leaving Wicked Reports running.
01
Keep Wicked Reports running
It holds your order history and your ad spend. Leave it on while new data collects here.
02
Add our script next to theirs
Their tracking code already sits on every page. Put our one script tag in the same place, and pageviews start arriving on the next request.
03
Connect your payments
If you take payments through Stripe or Paddle, connect it in Settings. Polar and Lemon Squeezy connect the same way. Then pass the visitor id in your checkout metadata, so each sale can be traced to the visit that led to it.
04
Compare one month
Pick last-touch or linear, then set how many days back a sale can be credited. Put our revenue by channel next to Wicked’s for the same month. Expect the numbers to differ, because they credit clicks and we credit visits.
FAQ
Switching from Wicked Reports.
What people ask before they switch.
Can Spreelytics show ROAS or the cost of a new customer?
No. We do not connect to your ad accounts, so we never see what you spend. Without spend there is no return on ad spend (ROAS) and no cost per customer.
We show the revenue each channel and campaign earned, and revenue per visitor. If you need the cost side every week, keep Wicked Reports for it.
Will Meta still learn which buyers are new?
It will not learn it from us. We send nothing to Meta or to any other ad platform. If your campaigns rely on Wicked’s new-customer events, keep them running beside us.
We sell on Shopify. Can you read our orders?
We cannot read them directly. We connect to four payment providers, and Shopify is not one of them. A Shopify store would have to send each order to us from a server, one call per order.
Wicked Reports reads orders from Shopify and WooCommerce directly. If your store runs on one of those, that counts in its favour.
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Free up to 100k events a month · no credit card