Compare·Triple Whale

It suits online stores more than software.

Triple Whale puts store orders and ad spend in one live view, and its AI can make changes in your ad accounts. Its free plan credits only the first or last click, and its MCP server is read-only.

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What Triple Whale is

An analytics and attribution platform for online stores, with its own tracking pixel and an AI agent called Moby.

Licence: Proprietary
Hosting: Their cloud only
Best at: Showing an online store which ads made money, with profit and repeat purchases in one place.

Where Triple Whale wins.

If one of these is a must-have for you, go with them.

Ad spend next to every order

It reads spend from your ad accounts and orders from your store, so it can show profit by campaign. We see your payments, and nothing about what you spent on ads.

Credit for ad views

It offers seven attribution models, and one of them credits verified ad views as well as clicks. Its Enterprise plan adds lift tests, which hold ads back from some people or places to measure what they add. Ours is last-touch or linear across visits.

An AI that can act

On the Automate plan, Moby can make changes in your ad accounts, such as budgets and new campaigns. It can also make ad creative and landing pages. Our assistant builds reports and dashboards, and it never touches your ads.

Data sent back to ad platforms

It sends first-party conversion data to platforms like Meta and Google, and syncs customer segments to them. We send nothing to ad platforms.

Where Spreelytics wins.

Every line here is a page in the product today.

Linear credit on the free plan

Linear attribution splits each sale across every visit in the window, and it works on Free. Triple Whale’s free plan gives first or last click, and its multi-touch models start on the paid Foundation plan.

Payments from Stripe or Paddle

If you bill through Stripe or Paddle, each payment is traced to the visits that led to it. Polar and Lemon Squeezy work too. Triple Whale is built around store platforms such as Shopify.

An MCP server that builds

Our MCP server reads your data and can create reports and dashboards within your role, on every plan. Triple Whale’s MCP is read-only and comes with its paid plans.

AI crawlers, counted

We count AI crawlers on your server and sort them by what they do. Triple Whale’s AI Visibility measures how often AI answers mention your brand. That is a different question from which crawlers read your pages.

Side by side.

We leave prices out because Triple Whale can change theirs at any time. Ours are on the pricing page.

Spreelytics compared with Triple Whale, feature by feature
Feature	Spreelytics	Triple Whale
Free tier	100k events / month, 13 months of data	Free plan, first and last click
Data sampling	Never sampled	Not stated in their docs
Cookies	One first-party cookie, or cookieless	Cookies and device signals
Open source	Not included	Not included
Self-hosting	Not included	Not included
Funnels	Included	Included
Retention and cohorts	Included	Purchase cohorts and LTV
Path analysis / journeys	Included	Included
Person-level timelines	Included	Included
Revenue attribution you control	Last-touch or linear	Seven models, incl. ad views
AI crawler and bot traffic	Included	Not included
MCP access for AI agents	Included	Official, read-only
Session replay	On Growth	Not included
Feature flags and experiments	Not included	Ad lift tests on Enterprise

Moving over.

Every one of these starts by leaving Triple Whale running.

Keep Triple Whale on the ads

Ad spend and profit reporting stay in Triple Whale. Leave it running.

Run our snippet beside the pixel

Both scripts can run on the same pages. Visits and campaigns arrive here with nothing to name first.

Connect Stripe or Paddle

If that is how you bill, connect it in Settings. Then pass the visitor id in your checkout metadata.

Turn on linear credit

Switch the project to linear attribution. You then see which channels helped earlier in the path.

FAQ

Switching from Triple Whale.

What people ask before they switch.

We sell on Shopify. Is Spreelytics a fit?

For the store’s revenue, Triple Whale fits better. Our revenue comes from payment providers such as Stripe or Paddle, or from your own server.

The snippet works on any site where you can add a script tag. So you can still use us for traffic and funnels, while Triple Whale keeps the orders and the ad spend.

Triple Whale has Moby. What does Spreelytics have?

An assistant in the app builds reports from a plain question, on the Growth plan. Our MCP server lets your own AI app read your data and build reports, on every plan.

Moby goes further on the ad side. It can change your ads and make creative. Ours does not touch your ads.

How does the tracking differ?

By default we set one first-party cookie. You can switch a project to cookieless, and then nothing is stored in the browser. We join a person’s devices once you identify them.

Triple Whale’s pixel combines cookies with device signals, and with email addresses where it has them, to follow people across devices. That recovers more of each journey. It is also a different privacy trade-off from ours.

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