Compare·Dreamdata

Built around accounts and pipeline stages.

Dreamdata ties each touchpoint to a company and follows it through your pipeline, and you can start on a free plan. Its attribution models sit on the paid plan, and it has no retention report for people who use your product.

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What Dreamdata is

A B2B attribution platform that ties marketing touchpoints to CRM pipeline and revenue, grouped by company.

Licence: Proprietary
Hosting: Their cloud, in the EU
Best at: Showing a B2B marketing team which channels move accounts through the pipeline to revenue.

Where Dreamdata wins.

If one of these is a must-have for you, go with them.

The company behind each visit

Dreamdata matches anonymous visits to the companies they came from, even on its free plan. Contacts then sit under their account. We do not look up the company behind a visit.

Pipeline and ad spend together

It reads deals and stages from your CRM, and spend from your ad accounts. That gives you return on ad spend and the cost of each new customer. We see your website and your payments, and nothing from a CRM or an ad account.

More attribution models

It offers U-shaped and W-shaped models, and a data-driven one that learns its weights from your journeys. Custom models are possible too. Ours is last-touch or linear, over a window you set.

Audiences sent to your ad platforms

Dreamdata builds audiences of engaged accounts and syncs them to LinkedIn or Google. It also sends conversions back to those platforms. We send nothing to ad platforms.

Where Spreelytics wins.

Every line here is a page in the product today.

More on the free plan

Revenue attribution and our MCP server are part of every plan, Free included. Dreamdata’s pricing page puts its attribution models and its MCP server on the paid plan. Its free plan also keeps two months of user history. Ours keeps 13 months.

Built for products people sign up for

Funnels take any pages or events you name, up to eight steps. Retention reports show who came back each week. Dreamdata’s funnel report follows pipeline stages, such as qualified lead to closed deal.

Payments that arrive on their own

Connect Stripe or Paddle, and the webhook is set up for you. Each payment is traced to the visits that led to it. Dreamdata’s revenue model is built on CRM deals, and online orders need its script or Zapier.

AI crawlers, counted

AI crawlers rarely run JavaScript, so a page script never sees them. We count them on your server. Dreamdata’s Organic LLM channel counts people who click through from AI chats, which is a different thing.

Side by side.

We leave prices out because Dreamdata can change theirs at any time. Ours are on the pricing page.

Spreelytics compared with Dreamdata, feature by feature
Feature	Spreelytics	Dreamdata
Free tier	100k events / month, 13 months of data	Free, 2 months of history
Data sampling	Never sampled	Not stated in their docs
Cookies	One first-party cookie, or cookieless	First-party, cookieless fallback
Open source	Not included	Not included
Self-hosting	Not included	Not included
Funnels	Included	Pipeline stage funnel
Retention and cohorts	Included	Not included
Path analysis / journeys	Included	Per-account journeys
Person-level timelines	Included	Per account and contact
Revenue attribution you control	Last-touch or linear	Six models, incl. data-driven
AI crawler and bot traffic	Included	Not included
MCP access for AI agents	Included	Official, on paid plans
Session replay	On Growth	Not included
Feature flags and experiments	Not included	Not included

Moving over.

Every one of these starts by leaving Dreamdata running.

Keep Dreamdata for the accounts

Your pipeline reports and company data live there. Leave it running while data collects here.

Paste the snippet

Add one script tag to your page head. The overview fills in as soon as visits arrive.

Connect your payments

Connect Stripe or Paddle in Settings. Then pass the visitor id in your checkout metadata.

Add the crawler middleware

Add one package and one line to your server. You then see which AI crawlers fetch your pages, and how often.

FAQ

Switching from Dreamdata.

What people ask before they switch.

Dreamdata names the companies that visit. Does Spreelytics?

No. We track people and their sessions, and we do not look up the company behind a visit. If you sell to a list of named companies, Dreamdata does that and we do not.

Do I need a CRM to use Spreelytics?

No. Revenue comes from your payment provider or from your own server. Connect Stripe or Paddle in Settings, and the webhook is set up for you. Polar and Lemon Squeezy work the same way.

It also means we do not read deals from a CRM. If a sales team closes your revenue, Dreamdata covers that part better.

Both have an MCP server. How do they differ?

Both are official. Ours is on every plan, Free included, and it can build reports and dashboards within your role. Dreamdata’s comes with its paid plans and answers from its account-based data.

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