Compare·Jetpack Stats

Simple stats that stop at the totals.

Jetpack Stats is free for personal sites, and its numbers sit right in your WordPress dashboard. It counts views and visitors well, but it never shows who those visitors were or what they did next.

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What Jetpack Stats is

The stats part of Jetpack, Automattic’s WordPress plugin. The numbers are counted and kept on WordPress.com.

Licence: Plugin open source (GPL-2.0+), stats service proprietary
Hosting: WordPress.com, through the Jetpack plugin
Best at: Giving a WordPress site simple post and traffic numbers for free, inside the dashboard it already uses.

Where Jetpack Stats wins.

If one of these is a must-have for you, go with them.

Free for personal sites

A personal site pays nothing for Jetpack Stats. Our Free plan covers 100k events a month, and a busy blog can go past that.

Numbers made for writers

It shows views for each post and each author. Likes and comments sit right beside them. We see none of these unless you send them to us as events.

One plugin, one account

The same plugin and account also run Jetpack’s backups and security. If you already use it for those, stats are switched on with nothing more to set up. We do analytics only, in an app of our own.

Where Spreelytics wins.

Every line here is a page in the product today.

Down to one person

Jetpack never shows a site owner who viewed a post, by design. We give each visitor one timeline of sessions and events, anonymous or identified. Identifying someone joins their earlier history, except on cookieless projects.

Where people drop out

Jetpack counts views, but it cannot show a path through the site. We show the drop between steps you name, up to eight, and a funnel follows the person across return visits. Retention and journeys are pages you open too.

Campaigns on the Free plan

UTM campaign stats are on Jetpack’s paid plan. So are devices and city-level locations. We read all five UTM fields on Free, and devices and cities are there too.

Not tied to WordPress

Jetpack Stats needs WordPress and a WordPress.com account. Our snippet works on any site. If you ever move off WordPress, your history stays in one place.

Side by side.

We leave prices out because Jetpack Stats can change theirs at any time. Ours are on the pricing page.

Spreelytics compared with Jetpack Stats, feature by feature
Feature	Spreelytics	Jetpack Stats
Free tier	100k events / month, 13 months of data	Free for personal sites
Data sampling	Never sampled	Not documented
Cookies	One first-party cookie, or cookieless	No visitor cookie for Stats
Open source	Not included	Plugin is GPL, service is not
Self-hosting	Not included	Not included
Funnels	Included	Not included
Retention and cohorts	Included	Not included
Path analysis / journeys	Included	Not included
Person-level timelines	Included	Not included
Revenue attribution you control	Last-touch or linear	Store reports, no model
AI crawler and bot traffic	Included	Not included
MCP access for AI agents	Included	Stats totals, on paid plans
Session replay	On Growth	Not included
Feature flags and experiments	Not included	Not included

Moving over.

Every one of these starts by leaving Jetpack Stats running.

Keep Jetpack Stats on

Leave the Stats module running while you test. It holds your history, and the two can run side by side.

Paste the snippet

Add it to your theme’s header, or use any plugin that adds code to the page head. There is no Spreelytics plugin to install.

Tag your campaigns

Add UTM tags to the links you share. All five fields show up on the Free plan, with no paid module to unlock.

Turn off only Stats

When you trust the numbers, switch off the Stats module. Your backups and security tools in Jetpack keep working.

FAQ

Switching from Jetpack Stats.

What people ask before they switch.

Jetpack Stats is free. Why switch?

You may not need to. If views per post are all you read, Jetpack answers that for free on a personal site.

Our Free plan covers 100,000 events a month, forever, with every feature except session replay and the in-app AI assistant. The case for us is the questions Jetpack leaves open, such as who came back and where people dropped out.

Can I keep Jetpack for backups and security?

Yes. Stats is one part of Jetpack, and you can turn it off on its own. Our snippet does not touch Jetpack, so the rest of it carries on as before.

Jetpack Stats sets no visitor cookie. Do you?

By default, yes. We set one first-party cookie so a returning visitor is recognised as the same person. That cookie is what makes retention and person timelines possible.

You can switch a project to cookieless mode, which stores nothing in the browser. An anonymous visitor then counts as new every day, and retention covers identified people only.

Jetpack lists no visitor cookie for Stats, so its side of a privacy review is shorter than ours. Whether either needs a banner depends on your jurisdiction, so ask whoever handles privacy for you.

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