Compare·Koko Analytics
Very light, because it only counts.
Koko Analytics is one of the lightest analytics plugins for WordPress, and it adds less than 1 KB to your pages. It stays that light by keeping only totals, so there is never a single visit or visitor to look at.
What Koko Analytics is
A small open-source WordPress plugin that counts pageviews and referrers in your own database, keeping only totals.
- Licence
- Open source (GPL-3.0+), with a paid Pro add-on
- Hosting
- Inside your WordPress site and database
- Best at
- Counting traffic with almost no weight on the page or the server, in code anyone can read.
Where Koko Analytics wins.
If one of these is a must-have for you, go with them.
Almost no weight
It adds less than 1 KB to your pages, and its collection endpoint bypasses WordPress. Our script does more and weighs more. If every kilobyte in the page head is contested, Koko wins that.
Open source, on your server
You can read every line, and the counts never leave your WordPress database. We are hosted and closed source.
Less to explain
Koko keeps only totals and says it stores no personal data. There is no visitor history to protect. We keep a history for each visitor, because person timelines need one.
Reports that come to you
Pro emails a report on a schedule and warns you when traffic jumps. Our Insights page flags unusual swings, but you have to open it to see them.
Where Spreelytics wins.
Every line here is a page in the product today.
One visit, one person
Koko can tell you how many people read a page. It cannot show you one session or one visitor, because it never keeps them. We keep every session and event, and each person gets one timeline.
Funnels and retention
With totals only, there is no way to see where people drop out or who comes back. Funnels and weekly retention are pages here, on the Free plan.
Campaigns without Pro
Koko’s UTM tracking is a Pro feature, and it reads three of the five fields. Countries and devices are Pro too. We read all five fields on Free, with devices and cities included.
Revenue by channel
Koko does not connect sales to traffic. We trace payments from Stripe, Paddle, Polar or Lemon Squeezy to the channel that earned them, by last-touch or linear attribution.
Side by side.
We leave prices out because Koko Analytics can change theirs at any time. Ours are on the pricing page.
| Feature | Spreelytics |  Koko Analytics |
|---|---|---|
| Free tier | 100k events / month, 13 months of data | Free plugin; Pro adds reports |
| Data sampling | Never sampled | Never sampled |
| Cookies | One first-party cookie, or cookieless | Daily cookie, or cookieless |
| Open source | Not included | Included |
| Self-hosting | Not included | In your WordPress database |
| Funnels | Included | Not included |
| Retention and cohorts | Included | Not included |
| Path analysis / journeys | Included | Not included |
| Person-level timelines | Included | Not included |
| Revenue attribution you control | Last-touch or linear | Not included |
| AI crawler and bot traffic | Included | Not included |
| MCP access for AI agents | Included | Pro, via the Abilities API |
| Session replay | On Growth | Not included |
| Feature flags and experiments | Not included | Not included |
Moving over.
Every one of these starts by leaving Koko Analytics running.
01
Leave Koko running
It is light enough to keep on while you compare, and its totals are your history.
02
Paste the snippet
Put it in your theme’s header, or use any plugin that adds code to the page head.
03
Move your events across
If you track clicks or form entries with Koko Pro, send the same actions here as events, one call each. Then make the ones that matter goals.
04
Open one visitor
Read one person’s timeline and one funnel. If totals were all you needed, Koko is the lighter tool and you should keep it.
FAQ
Switching from Koko Analytics.
What people ask before they switch.
Is Spreelytics as light as Koko?
No. Koko adds less than 1 KB to your pages, and our script is larger because it does more. If page weight is the deciding number, Koko wins it.
Our snippet adds nothing to your WordPress database. Koko adds very little, because it keeps only totals.
Koko is free and open source. Why pay?
You may not need to. Our Free plan covers 100,000 events a month, forever, with every feature except session replay and the in-app AI assistant.
The case for us is what Koko leaves out on purpose, such as funnels and the history of one visitor. If you never ask those questions, keep Koko.
How do your cookies compare?
By default we set one first-party cookie that lasts 365 days, so a returning visitor is recognised as the same person. That is what makes retention and person timelines possible.
Koko’s default cookie lasts only until midnight. Both of us also offer a cookieless mode. In ours, nothing is stored in the browser, and an anonymous visitor counts as new every day.
Compare something else.
The tools people usually weigh up beside this one.
vs Independent Analytics
Private stats that stay on your server.
Keeps cookieless stats in your own WordPress database.
Read more
vs Burst Statistics
Plenty of reports, all inside WordPress.
Does a lot inside WordPress, but shows no single visitor.
Read more
vs Plausible
Made for privacy, but it has limits.
Simple and cookieless, so it can't tell when someone comes back.
Read moreSee your own numbers today.
Free up to 100k events a month · no credit card