Compare·Northbeam

Strongest when the ad budget is large.

Northbeam measures paid media in depth, from verified ad views to lift tests. Prices come after a demo, and it has no funnels or retention reports.

Start free See it in the live demo

What Northbeam is

A measurement platform for brands that spend heavily on ads, built on its own first-party pixel.

Licence: Proprietary
Hosting: Their cloud only
Best at: Telling a brand with a large ad budget which channels and ads bring in new customers.

Where Northbeam wins.

If one of these is a must-have for you, go with them.

Verified ad views get credit

Its Clicks + Deterministic Views model credits ad views that the platforms have verified. That matters for video and other reach campaigns. Our attribution only sees visits to your site.

Lift tests and mix modelling

Northbeam can hold ads back from a group or a region to measure what they really add. Its media mix model estimates the long-run effect of each channel on revenue. We have neither.

Spend from many ad platforms

It reads spend and results from a long list of ad platforms and joins them to your orders. That gives you the cost of each new customer by channel. We do not see what you spend on ads.

People to help you act on it

Its Professional plan comes with a dedicated media strategist. We do not offer help with media buying.

Where Spreelytics wins.

Every line here is a page in the product today.

Free to start, on your own

Our free plan takes 100k events a month, forever, with attribution included. Northbeam quotes a price after a demo, and its plans follow your ad spend.

Web and product analytics

Funnels show where visitors drop off before they buy. Retention reports show who comes back. Northbeam is built around orders and ad spend, with no funnel or retention report.

AI apps that can build

Both of us have an official MCP server on every plan. Northbeam’s is read-only. Ours can also create reports and dashboards, within what your role allows.

AI crawlers, counted

AI crawlers rarely run JavaScript, so a pixel never sees them. We count them on your server and sort them by what they do. Northbeam measures ads and orders, and not crawlers.

Side by side.

We leave prices out because Northbeam can change theirs at any time. Ours are on the pricing page.

Spreelytics compared with Northbeam, feature by feature
Feature	Spreelytics	Northbeam
Free tier	100k events / month, 13 months of data	Quote after a demo
Data sampling	Never sampled	Not stated in their docs
Cookies	One first-party cookie, or cookieless	First-party, on your subdomain
Open source	Not included	Not included
Self-hosting	Not included	Not included
Funnels	Included	Not included
Retention and cohorts	Included	New vs returning customers
Path analysis / journeys	Included	Most common touchpoint path
Person-level timelines	Included	Touchpoints per order
Revenue attribution you control	Last-touch or linear	Several models, incl. ad views
AI crawler and bot traffic	Included	Not included
MCP access for AI agents	Included	Official, read-only
Session replay	On Growth	Not included
Feature flags and experiments	Not included	Ad lift tests, optional

Moving over.

Every one of these starts by leaving Northbeam running.

Keep Northbeam on the ad budget

Your media buyers read spend and credit there. Leave it running.

Add the snippet

Paste our script tag next to Northbeam’s pixel. Visits start arriving on the next request.

Connect your payments

If you bill through Stripe or Paddle, connect it in Settings. Then pass the visitor id at checkout.

Find where visitors leave

Build a funnel from landing page to purchase. Then check the exit pages to see where people drop out.

FAQ

Switching from Northbeam.

What people ask before they switch.

Can Spreelytics replace Northbeam for paid media?

No. We do not read ad spend, and our attribution credits visits, not ad views. For deciding where a large ad budget goes, Northbeam does more.

You can run both. Northbeam tells you which ads to fund. We show what people do once they land.

How far back does Spreelytics look when it gives credit?

Up to 90 days. Our lookback window runs from 1 to 90 days, and it is 30 days unless you change it. A visit older than the window gets no credit for a sale.

Northbeam also offers an LTV window, which credits a touchpoint for a purchase at any time after it. If people take months to buy, that window credits more of the path.

Do I need an online store to use Spreelytics?

No. The snippet works on any website, single-page apps included. Revenue comes from payment providers such as Stripe or Paddle, or from your own server.

Northbeam is built for brands that sell products online and spend a lot on ads.

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